This week, Clean Agency participated in the 2010 Sustainable Brands Conference in Monterey, California. This year's theme, "The Power of &" , sparked 4 days of insightful dialogue among Sustainability Executives, Brand Strategists, Designers, Innovators, Consultants and Marketers.
"& " served as the underlying theme as brand leaders from Target, Ford, EBay, Starbuck's, Williams-Sonoma, Nokia (to name a few) revealed tactics on achieving the tandem business benefits of sustainability through focus on: profitability & responsibility; business & NGO, behavior & design, smart & beautiful...
The traction these brands are achieving is evident and Clean looks forward to continuing to elevate the strategic conversation as we move towards progress with: cultural shifts & the evolving consumer, increased transparency in reporting, the importance of stakeholder identification/engagement, and the role of marketing/ communications...
