Clean Agency

This Saturday, Clean Agency participated in the Eco Mud Run Tour at the Rose Bowl in Pasadena! 

Our team likes to think of ourselves as an active group, consistently participating in local runs and maintaining our own preferred methods of fitness, however, this event proved to challenge even the best of us. As if the 5K course around the perimeter of the bowl was not enough, the handful of obstacles - tunnel crawls, mud pits, tire obstacles, jump walls, surely kept us on our muddy toes. 

All in all, we had a great time and are proud to support a group placing an emphasis on the importance of environmental awareness. 

(Un)Clean Team Members Seri McClendon and Heidi Luko still smiling amidst the aftermath

Clean Agency, Inc. is looking for someone with a passion for sustainability who is a guru of social media outlets like Facebook, Twitter, LinkedIn, etc.  Must understand how to utliize social networks to build brand awareness and gain followers.  Ideally with previous agency experience in media planning and/or account management, and good communication and writing skills are a must.

Clean Agency, Inc. is looking for someone with a passion for sustainability who is guru of social media outlets like Facebook, Twitter, LinkedIn, etc.  Must understand how to utilize social networks to build brand awareness and gain followers.  Ideally with previous agency experience in media planning and/or account management, and good communication and writing skills are a must.

Candidate should be creative thinkers, collaborative and have the flexibilty to work on differene types of project, such as:

• creation, monitoring and authoring various social media pages
• provide input on media strategy (print & online), communicate with reps as needed and manage creative insertions
• research latest trends across various industries and provide succint reports to team
• assist on general account management duties as needed

This is a freelance position and applicants must have the ability to work from home or on site in South Pasadena office approx 2 days a week with their own laptop.  There is an opportunity to become a full-time position for the right candidate.

When applying, along with your resumé, please briefly describe your relevant experience (including any successful case studies of your work) and let us know why you think you'd be a good fit.

Applications by email only.

amcloughlin@cleanagency.com

This week, Clean Agency participated in the 2010 Sustainable Brands Conference in Monterey, California. This year's theme, "The Power of &" , sparked 4 days of insightful dialogue among Sustainability Executives, Brand Strategists, Designers, Innovators, Consultants and Marketers.

"& " served as the underlying theme as brand leaders from Target, Ford, EBay, Starbuck's, Williams-Sonoma, Nokia (to name a few) revealed tactics on achieving the tandem business benefits of sustainability through focus on: profitability & responsibility; business & NGO, behavior & design, smart & beautiful...

The traction these brands are achieving is evident and Clean looks forward to continuing to elevate the strategic conversation as we move towards progress with: cultural shifts & the evolving consumer, increased transparency in reporting, the importance of stakeholder identification/engagement, and the role of marketing/ communications...

Clean’s CEO, Seri McClendon received a nomination at the Los Angeles Business Journal’s “Women Making A Difference” event last week. The event honors L.A.’s most successful women business leaders. In its 19th year, the annual awards luncheon gave recognition to over 200 women making a difference in the Los Angeles community.

Seri pictured with Kalika Yap - CEO, Citrus Studios & NAWBO (National Association of Women Business Owners) member

Last week, Clean participated in the Annual Los Angeles Business Council's Sustainabiliy Summit at The Getty. An array of engaging speakers representing a variety of discipines were present for the topic, including: The Honorable Jerry Brown , California Attorney General, Joseph Pettus , Senior Vice President of Fuel and Energy, Safeway, Inc., and Adam Werbach , Global Chief Executive Officer, Saatchi & Saatchi S.

Topics of discussion included: Best practices among sustainable industry pioneers, incentives for renewable energy and financing green businesses.

The American Southwest was the chosen region for this year's GreenBuild International Conference & Expo. Clean was pleased to have gathered in the desert metropolis of Phoenix along with those leading the charge within the discipline of green building. Some sightings that are sure to stick with us: the ecoscorecard tool -  easing the process of LEED scoring, Interface's 'Elephant in the Room' communications platform,as well as the event's overall recycling effort - providing 54 recycling stations staffed by over 300 volunteers.

GreenBuild 2009 takes place through the end of this week, Nov. 13th.

An inspirational day arranged by Maria Shriver & Governor Schwarzenegger with the message, "Be Who You Are.. An Architect of Change." Clean team members, Seri McClendon & Heidi Luko attended yesterday along with 25,000 women from a range of disciplines to discuss the struggles & transformations that females have endured & their impact in today's world.

As a member of the Businesses for Social Responsibility global network, Clean was counted among attendees at last week's conference held in San Francisco. Major Clean takeaway: taking inspiration from the corporations in attendance and their various investments in sustainable processes. Click here for video highlights.

During a trip to the the bay area this past week, we stopped by the Monterey Bay Aquarium (which we love).

Here are some images of our ocean-dwelling friends up close... and a reminder: don't dump!

We've been hearing a lot surrounding a lift in avionics towards sustainability. So, last week Seri and I carpooled over to the Anaheim Convention Center to check out this year's HELI-EXPO.

With Chief Pilot Woody McClendon as our guide, we were thrilled to glide through a vast collection of 'helos' and engines, and meet some folks in the business. This year's exhibitors included Bell, Rolls Royce, Eurocopter, and Agusta Westland to name a few. Among the green initiatives taking flight: Honeywell has collaborated with Boeing and are using biofuel on demonstration flights (for Japan Airlines, Air New Zealand, and Continental) and are using data to eventually influence commercial use. There's also a "Clean Sky" Joint Technology Initiative (JTI) that was launched last year in Europe to reduce greenhouse gas emissions, reduce noise and create a green product life cycle. A lot of these vendors are starting to join up.

We're excited about the prospect of Clean working with this new facet of business and greening the blue skies!

Among the notable advancements in manufacturing, Rolls Royce featured this "microfire" engine which uses advanced materials and heat-exchanger innovations to increase fuel-efficiency and reduce carbon emissions.