Clean Agency

Ok, so what IS MAGIC anyhow? MAGIC is only the industry's biggest fashion and apparel show in the world! And this year, Clean's presence at ECOLLECTION, as the only sustainable business strategy firm, signals an important turning point in the show's history. A point at which we have to consider a number of economic and environmental trends that will forever change the way we think about the purchases we make. All this week, Clean is connecting with suppliers and retailers to talk to them about their supply chain, sourcing and packaging, and how attention to detail in these areas can help them realize a profitable triple bottom line.

Ecover, in partnership with LACarGuy and Lexus of Santa Monica, held an eco-car wash to benefit Heal the Bay and show residents eco-friendly ways to wash their cars.

Earlier this year, Team Clean members Seri McClendon and Kathy Kniss participated in the infamous Bay-to-Breakers finishing in the top 33rd percentile of their age groups.

Green meant go for new Ecover ecological Car Wash & Wax and Car Glass & Interior Cleaner which Clean helped launch to retail this October with an eco-educational event at Lexus Santa Monica. The event featured food, fun, and music by the Dave Yaden band.

Sustainability. It’s a relatively small word, but holds such HUGE meaning. Sustain life. Sustain business. Sustain the environment. All lot of different people have a lot of different ideas about achieving ultimate sustainability. Here’s one we thought was particularly good – it’s called the Urban Farming Food Chain.

“experiential marketing” we use this term a lot around the office, and in talking to clients, and we’re learning that this is somewhat of a new concept for folks. So what is it? And how do we do it?

“We walk the talk” – it reads like a mantra on almost every green marketing site on the web now. But here at Clean, we really do. In fact, we’re into so many unique and interesting activities, both as a team and as individuals, we thought we’d take this opportunity to share a little bit of our personality with you. And at the heart of everything we do – sustainability, health and well-being.

With heightened awareness for social corporate responsibility and environment among big business, this summer has been no time to bury one’s head in the sand, keeping Clean busy with new business in several segments of the consumer markets.

Pasadena-based Clean Agency makes the top 15 in Entrepreneur Magazine's 2008 "Hot List" as green consciousness gains a foothold among consumers. But no longer is green the new black. "Clean is the new green," says Seri McClendon, co-founder of Clean Agency.

“We’re coming into a new era – an era of consciousness among business leaders with the power to make a real difference. And while many HR departments are racing to install environmental managers to their executive team, those executive teams are still getting the most direct help from specialists, ” said Seri McClendon, CEO of Clean.