Clean Agency

Disney Consumer Products

Clean Packaging

It all started with Wall-E. Disney's animated film takes place in a future where humans have literally trashed the Earth. It wouldn't make much sense if the toys from this cautionary tale were over-packaged. So Disney looked outside of traditional solutions, and came to Clean for a greener approach to the product packaging.

Clean has continued advising various divisions of the Disney Consumer divisions including Home, Food & Beverage, and Pet. Our role is to work closely with their licensees to educate them on the scorecard and develop new design solutions based on cradle-to-cradle criteria.

While environmental considerations are top of mind, motivations are directed at the bottom line. A smaller footprint and fewer materials can translate into real cost savings.