Clean Agency

Indonesia is losing its forests at an alarming rate, and is considered one of two hotspots of deforestation today. This forest clearing is being driven primarily by the expansion of plantations for palm oil, which has rapidly become an extremely popular oil for use in a range of consumer products from chocolate, to soap, to biofuel.

In early 2009, NewPage Corporation and the World Resources Institute (WRI) partnered on an innovative new project to address the problem of unsustainable oil palm cultivation and its accompanying environmental, social and economic impacts. Called Project POTICO (P alm O il, TI mber, C arbon O ffsets), the program aims to combat the clearing of virgin rain forests for oil palm plantations by providing economic incentives to instead divert plantations to already degraded lands.

Clean was engaged by NewPage to help launch this exciting and promising new project partnership by producing a number of inventive and informative materials to communicate the project to NewPage & WRI ’s employees, customers, and stakeholders and the public at large. Some of the tools Clean designed and developed included an educational film, a video podcast episode, and a project website.

Since the project’s launch, Clean continues to be engaged in planning, designing and executing internal and external communication efforts around Project POTICO . Clean has been pleased to be involved in summarizing and articulating these complex global issues and the many facets of Project POTICO to help build momentum and gain widespread public support for this important program.

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